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Vimera Team

The client represents a top-tier clinical advocacy firm committed to offering thorough solutions for individuals and families managing the complex healthcare system. The company is based in New York City and has 200 employees. In business since 2008, they have earned a reputation for advocating for patients' rights, handling medical bills, insurance claims, and making sure everyone gets the health care they deserve.

Client

Salesforce Solutions

Challenges Outline

Healthcare

Industry

>2 years

Duration

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The company had a problem with contact deduplication due to outdated data management systems, which resulted in repeated emails and, consequently, frequent unsubscribes.

Customer data was poorly structured, which resulted in longer processing times.

A lot of resources were spent on creating various email and sms campaigns.

There were problems with tracking the communications that each contact received.

There was no clear reporting system.

The company migrated to Salesforce Marketing Cloud, where the problem of repeated emails was eliminated.

Data was structured, workflows were set up, and automated processes were implemented to minimize manual errors.

Campaigns were set up that allowed for clear tracking of the communication each person received.

Journeys were developed and launched to help people navigate the complex healthcare system.

Comprehensive dashboards and reporting tools were created, as well as weekly and monthly report mailings.

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Campaign effectiveness increased by 53%.

Patient satisfaction scores increased by 17% due to improved communication and transparency throughout the process.

Email unsubscribes tripled, while opens and clicks increased by 27% and 16% respectively.

Weekly integrated reports allowed the business to respond faster to changes, resulting in increased engagement.

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J.W.
CEO, Clinical Advocacy Firm