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Tailoring an e-commerce store for a manufacturing company
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  • Manufacturing
  • Wholesale
Industry
A United States-based manufacturing company specializing in the production and distribution of plastic products including packaging, containers, home and office products.
Client
  • B2B Commerce Cloud
  • Wholesale Storefront
  • B2B Experience Cloud Portal
  • Custom Flow
  • Data Migration
  • Pricing Setup
Salesforce Solutions
  • Using a platform with a lack of personalization
  • Lack of automation of price setting for different segments of the target audience
  • Lack of automation of special offers
Challenges Outline
>1,5 years
Duration
  • 1 Salesforce Developer
  • 1 Salesforce Admin
Vimera Team
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Business Goals
  • Have a flexible eCommerce solution to start selling products directly to B2B distributors quickly
  • Set up a large amount of products and their variations. Support customer-based pricing
  • Enhance customer loyalty and satisfaction by providing discounts and promotions
  • Have a deeper understanding of their customers' behavior to promptly address their needs
Commerce

Experience
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Challenges
Solutions
Existing platform constraints: The client relied on a different platform that lacked personalization and customization capabilities. There was no possibility to target different types of customers and set up promotions.

Platform mismatch with consumer needs: The client operated only with direct sales to customers and wanted to expand to a B2B eСommerce solution.
The Vimera team implemented the Wholesale Storefront using Salesforce B2B Commerce Cloud. With this solution, customers can easily place orders, manage their accounts, and browse the client's products. The storefront reflects the company's identity by incorporating brand colors, logo, and fonts.

The Vimera team configured the B2B Experience Cloud portal with a custom ordering flow which reduces the manual steps required to enter and fulfill orders.

The Vimera developers handled data migration and its management to get all of the data into a single storage system.

Finally, the Vimera experts delivered Pricing Setup such as subscriptions, simple orders, discounting, and promoting functionality to speed up and boost sales.
2
3
1
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Results
Decreased order pricing errors. The client gained a robust system with improved order placement functionality.
Pricing strategy enhancement. By automating pricing processes, the client not only reduced manual work saved time and resources, but also improved accuracy in pricing across their product offerings.
Increased Data consistency. By storing all data within one system, the client achieved a unified view of customers, orders, and all other related information that helped the client gain valuable insights into customer behavior and optimize their sales strategies.
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Our testimonials
We continue to work with them, and we highly recommend them.
Nicholas Chang
VP of Sales & Marketing
Flower Company
Miami, Florida, US
They generally are happy to work on all aspects of custom Salesforce development.
Fedor Orth
Head of Software Engineering
Clear Aligner Provider
Berlin, Germany
Discuss your task with our team
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