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Increased productivity and improved marketing campaigns for a crisis assistance center
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Nonprofit
Industry
The company is a leading center for victims of domestic violence headquartered in the US. Company size: 100-200 employees.
Client
  • Nonprofit Success Pack(NPSP)
  • Marketing Cloud
  • Service Cloud
Salesforce Solutions
  • A lack of a single source of customer data
  • A lack of a solution to quickly register cases
  • The need to attract volunteers
  • A lack of automation in the donation process
Challenges Outline
~ 3 months
Duration
  • 1 Salesforce Consultant
  • 1 Salesforce Developer
Vimera Team
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Business Goals
  • Optimize processes for tracking and managing discrimination issues
  • Create promoting marketing charity event campaign functionality
  • Create a single easy-to-use source of tracking and insights
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Challenges
Solutions
The company utilized customer data that was entered into various systems, Excel spreadsheets, so it wasn’t possible to track and manage clients' cases in one place.

The company didn’t have a solution to quickly register and handle every incoming case.

The process of establishing marketing campaigns wasn’t set up clearly and thoroughly. It led to a reduction in the potential number of volunteers.

There was a lack of automation in the donation process, so agents spent a lot of time manually processing requests.
The Vimera team implemented Case Management functionality to register domestic violence attacks and cases of discrimination. The agent can respond quickly and take action, thereby providing timely assistance to victims of domestic violence and discrimination.

For marketing purposes, the Vimera team implemented and optimized a Marketing Cloud solution to manage marketing event campaigns to attract volunteers and carry out a propaganda function among the population against violence.

The Vimera team implemented the Nonprofit Success Pack (NPSP) to track relationships between donations as well as to manage donation payments, contacts and organization accounts.
Nonprofit

Case Management
2
3
1
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Results
The donation process became more transparent; tracking those who donate to charity became easier; the number of donors increased by 30%.
Increased response time to reports of domestic violence; the percentage of open cases has decreased by 25%.
The system has become easy to use by any staff member along with the donors. Staff motivation to work increased.
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Our testimonials
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Canada
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Clear Aligner Provider
Berlin, Germany
Discuss your task with our team
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