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Industry

A rugby club in the United Kingdom with a sports equipment store.

Client

Salesforce Solutions

Challenges Outline

>3 months

Duration

Vimera Team

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At the time of contacting Vimera, the client already had a website for online sales of sporting goods, but it had limited functionality: there was no synchronization with Salesforce, which meant that they had to manually update the site with information about the availability or unavailability of goods, it was also impossible to track the status of an order, and the site had an unfriendly interface, which needed to be redesigned and thus made more informative and modern.

The client also wanted to develop a mobile application in their corporate style and synchronize it with the website. It was also necessary to connect payment systems.

Customers often wrote to the client's social media accounts, and since no automation was set up, the client needed to manually enter them into Salesforce CRM and then add them to marketing mailing lists for transactional or promotional emails.

Our experts have implemented an Inventory management system to create product requests and track inventory consumption, as well as to create return orders to facilitate the return and repair of items.

Configuration of open commerce API allows external web applications to interface with e-commerce functionality such as cart and checkout and provides data object access to product and catalog.

The Vimera team has developed a user-friendly Mobile App using Flutter and its integration with the website to boost customer experience, also the team configured integration with QR-code scanners.

The order management connector has been configured. Theconnector provides flow customization to modernize the Actions & Recommendations section which initiates post-purchase actions. For example, if the prospect cancels the ordered item a special email will be sent.

Item delivery flow customization gives buyers an option to track their orders online.

Integration with payment systems and loyalty program, as well as creating bills and invoices to provide payment processing and timely invoicing.

Marketing cloud Social studio integration with LinkedIn and Facebook to enhance customer engagement through the social networks. The customers submitting the Facebook form and passing the customer journey have gotten into Marketing Cloud. If you make or do not make a purchase, you get emails via Marketing Cloud or get push notifications if you have a mobile application. Also, the client is already using Service Cloud to handle the support cases. Now the customers can log them through Facebook.

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Number of orders has increased by 31%. With inventory management, the processes have been simplified.

Quantity of support cases has decreased by 17%. Due to Service Cloud and the implementation and integration of its features.

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Nicholas Chang
VP of Sales & Marketing
Flower Company
Miami, Florida, US

Fedor Orth
Head of Software Engineering
Clear Aligner Provider
Berlin, Germany