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Software

Industry

The company is an online review platform that connects businesses and consumers through the feedback from customers about their buying and service experiences. The platform also helps businesses generate actionable insight through real-time analytics of customer review data. Reviews are written by consumers from across the globe. Every month people share over 3 million reviews on the platform to help each other find great companies and make better buying decisions.

Client

Salesforce Solutions

Challenges Outline

> 6 months

Duration

Vimera Team

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Diverse content formats in HubSpot requiring conversion and adaptation for Marketing Cloud. Complex workflows in HubSpot may not directly translate into Marketing Cloud automations. Potential loss of data integrity during migration due to differences in data structures and fields between platforms.

Data scattered across multiple systems leading to inconsistencies and duplicates. Lack of standardized data entry protocols resulting in poor data quality.

Difficulty in centralizing email preference settings across different systems. Integrating email preference management seamlessly into the user experience without impacting engagement.

Integration challenges in aggregating data from various channels into Marketing Cloud Intelligence. Ensuring accuracy and consistency of data across different reporting sources. Complexities in analyzing and interpreting cross-channel data for actionable insights.

Knowledge gaps among staff regarding Marketing Cloud features and best practices. Ensuring ongoing support and resources for continuous learning and skill development post-training.

Vimera team has successfully migrated content assets from HubSpot to Marketing Cloud, ensuring compatibility and optimization across various channels and formats. Marketing Cloud's Content Builder has been effectively utilized to create personalized content blocks and dynamic variations tailored to customer attributes and preferences.

Furthermore, Marketing Cloud's Journey Builder has been leveraged to develop triggered journeys for real-time communication based on customer interactions and behaviors.

A comprehensive mapping strategy has been implemented to guarantee data consistency and integrity post-migration, with Salesforce serving as the primary source of information.

Data integration from different channels into Marketing Cloud Intelligence has been seamlessly executed using APIs or Total Connect. Additionally, robust data standardization processes have been put in place to maintain consistency and accuracy across reporting sources. The advanced analytics and visualization tools within Marketing Cloud Intelligence are now utilized for in-depth cross-channel analysis.

To ensure proficient utilization of Marketing Cloud for campaigns, the Company has provided hands-on workshops, online tutorials, and comprehensive documentation. These resources offer guidance on best practices for designing and implementing effective marketing campaigns within Marketing Cloud, empowering users with the necessary knowledge and skills.

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The client was able to implement real-time triggers and automation within Marketing Cloud to initiate personalized communication based on customer interactions, such as website visits, email opens, or form submissions which resulted in a 15% increase in sales.

A comprehensive mapping strategy contributed to a significant enhancement in data accuracy.

The implementation of Marketing Cloud leads to smoother operations and heightened customer satisfaction.

Knowledge gaps are closed thanks to the tutorials and the guide.

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Nicholas Chang
VP of Sales & Marketing
Flower Company
Miami, Florida, US

Fedor Orth
Head of Software Engineering
Clear Aligner Provider
Berlin, Germany