The client came up with the idea to enhance cross-channel communications with their targeted audience. The Vimera Team suggested leveraging the Journey Builder, Email & Mobile Studio capabilities of Salesforce Marketing Cloud in order to improve customer experience.
To deliver a more personalized customer experience, the Vimera team fine-tuned the process of sending SMS or Email notifications. Now JOURNEY BUILDER automatically sends messages with the relevant content based on real-time events.
With MOBILE STUDIO the client is able to send an automated SMS notification to confirm bookings.
The EMAIL BUILDER within the Marketing Cloud is used for sending automated retargeting emails with discounts & promo offers to those who left the website without booking. It helps to increase the possibility of booking in the future.
Customer experience improvement
Immediate guest notification via the preferred channel allows customers to get personalized customer experience.
Boosted marketing strategy
The client got simplified & automated marketing campaigns.
Increased customer experience & engagement rate by 19%
That’s what analytics shows.