Boosted email marketing strategy and Time & costs savings by automating marketing workflow for clinical advocacy that provides industry-leading solution

CLIENT
The client is clinical advocacy that provides industry-leading solutions for helping individuals and families navigate the ever- complex healthcare system.

SOLUTION
Salesforce, Marketing Cloud: Email Templates, Journey Builder, Triggered Sends

CHALLENGE

SOLUTION

RESULTS

CHALLENGE

Our client required the support of the Marketing Cloud instance, its configuration, and design which was connected to Salesforce org, thereby providing enhancement and maintenance of Salesforce Marketing Cloud.

SOLUTION

EMAIL TEMPLATES have been designed to customize and personalize emails for subscribers, and email designs within ExactTarget using AMPscript.

JOURNEY BUILDER has been delivered to nurture email campaigns - send targeted emails to prospects and engage with them improving communications.

Configuration and maintenance of TRIGGERED send to send triggered emails – messages that Marketing Cloud sends to an individual subscriber in response to a subscriber action.

RESULTS

Boosted email marketing strategy
The client has got optimized email templates to improve email nurture campaigns’ efficiency.

Time & costs savings by automating marketing workflow
The team has accelerated marketing department work and optimized the company’s budget.