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Boosted social marketing campaigns analytics and Costs & Time savings for a global computer software provider
CLIENT
Our client is a global computer software provider based in Germany.
SOLUTION
Pardot Integration, LinkedIn, Facebook, Google Analytics.
Our client is a global computer software provider based in Germany.
SOLUTION
Pardot Integration, LinkedIn, Facebook, Google Analytics.
The client is already using Pardot, and the idea was to manage social media campaigns on Facebook and LinkedIn and to track marketing efficiency metrics through integrated tools and technologies such as Google Analytics.
PARDOT INTEGRATION WITH LINKEDIN AND FACEBOOK through setting up a connector to make posts in Pardot, assign a specific date and time when posts will be published and to measure metrics such as comments and likes in Facebook and LinkedIn. The client can understand how effective social marketing campaigns are and how many customers they have brought.
PARDOT INTEGRATION WITH GOOGLE ANALYTICS configuration to get a more detailed understanding of a prospect source using the UTM campaign parameter and where it comes from by UTM source parameter (social media, google, website etc.)
PARDOT INTEGRATION WITH GOOGLE ANALYTICS configuration to get a more detailed understanding of a prospect source using the UTM campaign parameter and where it comes from by UTM source parameter (social media, google, website etc.)
Boosted social marketing campaigns analytics
Costs & Time savings
Costs & Time savings
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