Marketing campaign's analytical part improvement and Social media marketing strategy enhancement for a software development company

CLIENT
The client is a software development company headquartered in the US.

SOLUTION
Salesforce, Pardot Google Analytics Connector, Pardot LinkedIn Connector.

CHALLENGE

SOLUTION

RESULTS

CHALLENGE

Our client asked to implement a solution to better understand the aspects of how inbound leads are generated especially when hot marketing campaigns would be held such as on Black Friday.

SOLUTION

Setting up the Pardot Google Analytics Connector to track the UTM campaign and source parameters in Pardot. The client can see from which campaign and source the lead has come, manage audience segmentation by the campaign (once the campaign is Black Friday, we added prospects in a static list using the automation rule) and sent an email on a specific date to an audience. Also, we used UTM hidden fields on forms.

To connect Pardot with LinkedIn the Vimera team has developed the Pardot LinkedIn Connector to schedule the day and time of posting. Now all social activities can be managed and checked.

RESULTS

Marketing campaign's analytical part improvement
Increased quality of data- driven decisions

Social media marketing strategy enhancement
Time-saving by refocusing on more important tasks