Einstein Content Selection

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Einstein Content Selection allows for dynamic personalization of emails by selecting content at the moment of email opening, all without the need for coding. Leveraging an Asset Catalog File provided in CSV format, containing image details and accessible URL links, this feature autonomously selects the most relevant content for each subscriber. Even in cases where fallback assets are needed, Einstein Content Selection seamlessly picks an alternative image. Additionally, marketers can set exclusion rules to refine content selection criteria and configure fatigue rules to prevent subscribers from encountering the same image too frequently, ensuring sustained engagement.